Work / act iv / Joy & Ease Studio

Joy & Ease Studio

My studio. Brand, marketing and growth work for founders, and brand content made by someone who has run the P&L on the other side of the brief.

Years: 2023 – now
Role: Fractional CMO, consultant, and creator
Two halves: Brand, marketing and growth consulting, and content and creator partnerships
Sectors: Consumer and CPG, lifestyle and fashion, health and wellness, sustainability, B2B SaaS and marketing tech
Capability: Brand · Growth & GTM · Creator · Content & creative direction · Product & UX research
Site: joyandease.studio

Consulting

Q4 plan for an eight figure brand

Strategy, channel mix and tactics for Q4, built on consumer insight. It beat forecast by 20%.

2025 · Brand · Growth & GTM

Finding the customers a founder-led brand didn’t know it had

Segmented surveys and one-to-one interviews for an apparel brand built by a YouTuber with 6M+ subscribers. Surfaced a segment buying entirely outside the founder’s audience, and reset segmentation and targeting.

2025 · Product & UX research

Paid ad creative for a gamer wellness brand

Ad creative and copy for a brand selling DTC and through 800+ Best Buy locations.

2023–25 · Content & creative

A healing arts centre’s worst month to its best

836 new clients, average service value from ~$90 to ~$120, +18% year on year, from the worst month in a ten-year history.

2023 · Growth & GTM

Content & creator partnerships

Hyundai

1.5M+ organic views on YouTube · film one & film two

Terra Kaffe

7.2M organic views · ~$64.8K earned media value

Similarweb

1M+ organic views on TikTok · 265K on Instagram

Nestig

90K+ organic views, with paid media added on top

Shark

93K organic views · best-performing content on their own channels

Onsen

82K organic views · Pattern Brands

State of Michigan

Campaign with Governor Gretchen Whitmer · watch it

Feastables

100+ link clicks

Faceless UGC library

Millions of views across the set

Also Yotpo · Flip · Girlfriend Collective · Parade · LARQ · Raden Wellness · Milk Makeup · Sunlife Organics · Shopify

The audience

TikTok @alirosevan

475Kmonthly views

7.7%engagement

81% female · 52% aged 25–34 · 66% US

315Kmonthly impressions

60%senior, director or CXO

Founders, co-founders, CEOs, owners, board members · NY, Chicago, Detroit, LA, SF

Instagram @alirosevan

37Kmonthly views

4%engagement

66% female · 46% aged 35–44 · Chicago, NY, LA, Detroit, London

Figures as of January 2026. Full media kit, formats and rates on request.

“Working with Ali Rose means you’re not just getting a content creator, you’re getting a seasoned marketer. She builds concepts rooted in strategy, audience insight, and performance, not just aesthetics.”
Content creation client

Previous, in order

Kadeya · 2023–now

Featured project

Terra Kaffe · 7.2M views

Ali Rose van Mota

Chicago · alirosenyc@gmail.com

LinkedIn · Instagram · TikTok · joyandease.studio