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On set, and at the table, 2009–2017

Before the brands and the spreadsheets: a decade in New York fashion. Studios, sets, a label of my own. This is where I learned what a good image costs to make, and what a garment costs to get right.

Styling · editorial, campaign, commercial

ELLE US, On The Road, December 2013

ELLE US, ‘On The Road’, Dec 2013

ELLE US editorial spread

ELLE US, editorial

ELLE US editorial portrait

ELLE US, editorial

ELLE US editorial spread

ELLE US, editorial

ELLE US editorial spread

ELLE US, editorial

ELLE US editorial spread

ELLE US, editorial

ELLE US editorial spread

ELLE US, editorial

CAKE magazine editorial

CAKE magazine

Credits

May 2015

Peter Alexander, Mother’s Day campaign

Christie Brinkley and Sailor Brinkley Cook · Photographer Alexei Hay · Assistant to Natasha Devereux

May 2014

Glamour US, cover and five-page spread

Scarlett Johansson · Second assistant to Sabina Schreder

May 2014

Revlon ‘ColorStay Gel Envy’

International commercial and print campaign · Olivia Wilde · Assistant to Natasha Devereux

2013 & 2014

Creatures of Comfort, NYFW

Second assistant to Sabina Schreder

Dec 2013

ELLE US, ‘On The Road’

Photographer Cedric Buchet · Second assistant to Sabina Schreder

Sep 2013

ELLE US, five-page spread

Amber Heard · Second assistant to Sabina Schreder

Jul 2013

DFS Galleria

Prop styling · international advertising campaign

Assistant credits are stated as assistant credits.

Ali Rose, the label · 2014–2017

Luxury ready-to-wear and bespoke tailoring, made in New York. Saks Fifth Avenue windows, Amazon’s inaugural Independent Designers programme, and Not Just A Label’s ‘100 Emerging Fashion Visionaries’.

Sketch to croquis to tech pack to fitting to lookbook to sell-through report. Every part of it, by me, which is why I can brief a designer or a creator now and know what I am actually asking for.

Croquis for the Ali Rose label

Croquis

Sketchbook spread for the Ali Rose label

Sketchbook

Ali Rose ready-to-wear lookbook

Lookbook

A designer collaboration campaign image

Campaign

Parsons Design Lab & the BFA · 2009–2014

BFA in Fashion Design, and work in the Parsons Design Lab on textiles, pattern and the runway show. Jacquard, knit structure, and the unglamorous half of design: cutting, grading, fitting, and getting a garment onto a body that moves.

The Design Lab work included a collaboration with Ford around the Mustang, shown below. Earlier: a fashion design internship at Christian Siriano, 2009 to 2010, and four years styling at Nordstrom, 2011 to 2014.

Jacquard textile from the Parsons Design Lab

Jacquard, Parsons Design Lab

Cutting a pattern in the studio

Pattern cutting

A Design Lab garment shown with the Ford Mustang

Parsons Design Lab × Ford Mustang

The Design Lab team at the Mustang show

The team, show night

A printed Design Lab garment on the form

Print and drape

The Design Lab line and mood board

Line board

Christian Siriano runway look

Christian Siriano, runway

Christian Siriano runway look

Christian Siriano, runway

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Genusee · 2018–2022

Ali Rose van Mota
Chicago · alirosenyc@gmail.com
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